XXI CENTURY RECRUITMENT

Take control of your student recruitment channels and target better prospective students

Take control of your student recruitment channels and target better prospective students

Recruit students with our cost-efficient, end-to-end digital (recruitment) platform. With your branding (white-labelled), the platform supports revenue generation through the recruitment of a targeted number of (Gen Z) students of required quality and diversity, crossing the entire application process from lead-generation to conversion to acceptance/enrolment.

Sofiri is trusted by many including

ABOUT IQAP

Connect and recruit qualified aspiring students using our Instant Qualified Applicant Platform (IQAP), your branded peer-to-peer platform.

Connect and recruit qualified aspiring students using our Instant Qualified Applicant Platform (IQAP), your branded peer-to-peer platform.

IQAP uses bots and natural language AI so that your staff, student ambassadors, alumni and agent counsellors can work productively when advising and helping pre-qualified prospective students with their applications. 

IQAP can be used as a custom mobile app available in iOS, Android or as a web app available via a URL. This app works 24/7, speaks several languages and is very efficient at qualifying students. It never gets tiring!

Respond instantaneously

58% of prospective students prefer to use real-time chat at all stages of communication with a university; 73% to make an enquiry. The IQAP bot will respond immediately, increasing student’s satisfaction. 

Qualify with bots

IQAP then selectively notifies in real-time via WhatsApp, email or SMS the most suitable staff, counsellor, alumni or student ambassador about enquiries, allowing them to respond immediately from their mobile phones if they wish.

 

Start applications

IQAP enables advice to be personalised and tailored to each university. Using up-to-date international currencies, IQAP allows formal quotations to be created at the click of a button. IQAP also helps prospective students by providing Gen-Z friendly guidance on uploading documentation required for their particular course application, as well as guidance on how to complete their Statements of Purpose

Redirect students

Automatically assign your potential students to an agency counsellor in your agent channel or, if you prefer, to a staff member, alumni or student ambassador at your university. Use criteria, such as citizenship or language, to choose the most suitable advisor for your prospective student to connect with.

End-to-End Aspiring Student Experience

The Aspiring Student Digital Journey

Learn more about the future student journey and how IQAP intersects with it
Digital Marketing

Generate demand

Awareness

How do students become aware of study options for the first time? The role of marketing communications at this stage is vital - this is "push and pull" at its best. Students are reached directly using paid marketing or are attracted by referees or influencers, or organically.
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Digital Marketing

Generate demand

Qualifying Bot

AI Powered

Expression of interest

At this stage, students want more information. The more information the student provides, the better the answer to their questions will be. IQAP is a 24/7 service that qualifies prospective students using bots in various languages, using ‘Natural Language Processing’ to connect students with the relevant counsellor.
Geography 2
Qualifying Bot

AI Powered

Peer-to-Peer

Recruitment via web or app

Counselling

This is the critical stage when a peer-to-peer connection between a student and relevant person (i.e. agent counsellor, staff member or even alumni or student ambassador) is what makes the difference, altering the future student journey.
Geography 3
Peer-to-Peer

Recruitment via web or app

CRM Capabilities

Integrate with your CRM

Assertion

Following counselling, communication and clarity about study options, managing student information and providing access to quality resources about the intended course or education provider via quotes are part of proper CRM execution.
Geography 4
CRM Capabilities

Integrate with your CRM

SOP and GTE

Recruit quality students

Application

This is the climax of the journey. At this point, online applications are a must - long gone are the days of paper or PDF applications. The future of this stage will be machine learning and document verification.
Geography 5
SOP and GTE

Recruit quality students

Issue Offers

Automate conditional offers

Admission

At this stage, students are either admitted or rejected. If admitted, offers issued can be unconditional, conditional or packaged with other courses. The offer of admission is the legal document defining the contractual relationship between a student and an education provider. The process for this document to be issued can make a world of difference for both the student and the university or college.
Geography 6
Issue Offers

Automate conditional offers

Peer-to-Peer

Connect prospective students with alumni, student ambassadors or academics

Acceptance

It is very reasonable for students to receive more than one letter of offer - the average is three! As application systems become easier and faster to use, the number of offers may well increase. You can leverage the power of peer-to-peer recruitment to convert students with offers from your own branded app.
Geography 7
Peer-to-Peer

Connect prospective students with alumni, student ambassadors or academics

End-to-End Tracking

Funnel visualisation

Enrolment

This is the final stage of the aspiring student journey, while also the beginning of one of the best experiences students will ever have. Further aspects of the onward student journey, such as accommodation and transportation, can be tracked via IQAP.
Geography 8
End-to-End Tracking

Funnel visualisation

What's in it for you

Instant Qualified Applicant Platform (IQAP)

IQAP enables universities like yours to automate their instant messaging communications to professionally manage thousands of enquiries a day via web or instant messaging apps. IQAP uses bots and natural language A.I. to qualify, respond automatically and allocate students to the most suitable staff, counsellors, alumni or student ambassadors. This ensures enquiries are handled quickly and converted into successful applications.

Reach more students

The average email open rate should be between 15-25%. Compare this to the open rate via messenger apps - 98%! Imagine getting almost all of your potential students to look at what you are offering. This has the capacity to create a much larger pool from conversion to acceptance than e-mail could ever come close to.

Reward good advisors

Your own recruiters, student ambassadors, alumni, education agents or school advisors are at the core of your student recruitment strategy. IQAP enables you to work selectively with them in a way that rewards them with qualified prospective students. This means they are more productive in assisting prospective students with applications for your university.

Use your brand

The IQAP platform will be hosted in our domain, e.g. provider.sofiri.com or a domain of your preference, e.g. chat.provider.edu It can also be installed in your existing Facebook Messenger account or we can create a complete new one, e.g. m.me/providerbot. Whichever you choose, it is your brand at all times that prospective students will see.

Receive full support

Our online training and assistance guarantees that your staff, student ambassadors, alumni and agents can use the IQAP platform to best effect. The Sofiri team will service them to boost productivity and, in doing so, improve your recruitment numbers. Use our marketing support campaign assistance to reach more aspiring students and generate more qualified prospective students for your agents to support.

Experience IQAP

See what IQAP looks like for a demo university

See for yourself what IQAP is like for a real university and how prospective students, staff, student ambassadors and agent counsellors make use of it.

Portal

Web Experience

Uses university web domain
Hosted in AWS
Access for students, agents counsellors, alumni, ambassadors, staff and administrators
Code to embed counsellors anywhere
Sign up with Facebook or Google

Apps

Google and
Apple

Facebook

Messenger Bot

Qualifying Bot
Available in six languages
Uses Natural Language Processing
Installed in over 1 billion phones
Automated follow ups

Portal

Web Experience

Uses university web domain
Hosted in AWS
Access for students, agents counsellors, ambassadors, staff and administrators
Code to embed counsellors anywhere
Sign up with Facebook or Google

Apps

Google and
Apple

Facebook

Messenger Bot

Qualifying Bot
Available in seven languages
Uses Natural Language Processing
Installed in over 1 billion phones
Automated follow ups
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“Education agents are highly valued partners of UNE International (UNEI) and this app means we can help them transition to online recruitment and continue doing so in a sustainable way. UNE International is proud to partner with Sofiri to launch this platform and are very much looking forward to helping our partners engage with pre-qualified prospective students”.

Chris Daly
International Marketing Manager, University of New England
4e96d174-auth-user-picture-aa0a8cb95039cca7-63687269735f6d61696e5f6578706572742e706e67_103c03h03c03c000002028

“Education agents are highly valued partners of UNE International (UNEI) and this app means we can help them transition to online recruitment and continue doing so in a sustainable way. UNE International is proud to partner with Sofiri to launch this platform and are very much looking forward to helping our partners engage with pre-qualified prospective students”

Chris Daly
International Marketing Manager, University of New England

Cost-efficient student recruitment

A license for all approaches

IQAP’s pricing plans help you select the level of depth and engagement you want to apply. Using Facebook bots, you will have access to Wit.AI NLP and your own iOS and Android app that will help you heavily reduce your marketing cost.

Base

For those wanting to test the waters

Your portal in Sofiri.com
Code to embed on your site
Email notifications
English only
Facebook Messenger Bot
WhatsApp Notifications

Professional

For those that want iOS and Android apps

Custom app for iOS and Android
Your portal in your domain*
Email notifications
Code to embed on your site
Support in six languages
Facebook Messenger Bot

Enterprise

For those that want to use Facebook Bots

Facebook Messenger Bot
Email, WhatsApp and SMS notifications
Custom app for iOS and Android
Code to embed on your site
Support in six languages
*Your portal in your domain

Base

For those wanting to test the waters

Your portal in Sofiri.com
Code to embed on your site
Email notifications
English only
Facebook Messenger Bot
WhatsApp Notifications

Professional

For those that want iOS and Android apps

Custom app for iOS and Android
Your portal in your domain*
Email notifications
Code to embed on your site
Support in five languages
Facebook Messenger Bot

Enterprise

For those that want to use Facebook Bots

Facebook Messenger Bot
Email, WhatsApp and SMS notifications
Custom app for iOS and Android
Code to embed on your site
Support in five languages
*Your portal in your domain

Set it up in your university

Would you like to know more about IQAP by Sofiri and how your university can recruit more students easier and faster?