IQAP will pre-qualify
Instant Qualified Applicant Platform (IQAP)
Peer-to-Peer student recruitment and admissions platform connecting prospective students to advisors.
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genuine prospective students
IQAP is comprehensive
It manages the journey from prospective student enquiry to enrolment, not just student engagement.
automate their instant messaging communications
IQAP will pre-qualify
IQAP enables education providers, destination promoters and education agents to automate their instant messaging communications and professionally manage thousands of enquiries.
IQAP pre-qualify these enquiries so they are allocated to the correct channels and individuals. This means that advisors work with genuine prospective students, enhancing both their productivity and opportunities to turn enquiries into enrolments.
IQAP eases student applications by providing guidance for uploading correct documentation tailored for particular courses and for writing their ’Statement of Purpose.’ .
End-to-End Aspiring Student Experience
The Aspiring Student Digital Journey
Learn more about the future student journey and how IQAP intersects with it
Awareness
How do students become aware of study options for the first time? The role of marketing communications at this stage is vital - this is "push and pull" at its best. Students are reached directly using paid marketing or are attracted by referees or influencers, or organically.
Expression of interest
At this stage, students want more information. The more information the student provides, the better the answer to their questions will be. IQAP is a 24/7 service that qualifies prospective students using bots in various languages, using ‘Natural Language Processing’ to connect students with the relevant counsellor.
Counselling
This is the critical stage when a peer-to-peer connection between a student and relevant person (i.e. agent counsellor, staff member or even alumni or student ambassador) is what makes the difference, altering the future student journey.
Assertion
Following counselling, communication and clarity about study options, managing student information and providing access to quality resources about the intended course or education provider via quotes are part of proper CRM execution.
Application
This is the climax of the journey. At this point, online applications are a must - long gone are the days of paper or PDF applications. The future of this stage will be machine learning and document verification.
Admission
At this stage, students are either admitted or rejected. If admitted, offers issued can be unconditional, conditional or packaged with other courses. The offer of admission is the legal document defining the contractual relationship between a student and an education provider. The process for this document to be issued can make a world of difference for both the student and the university or college.
Acceptance
It is very reasonable for students to receive more than one letter of offer - the average is three! As application systems become easier and faster to use, the number of offers may well increase. You can leverage the power of peer-to-peer recruitment to convert students with offers from your own branded app.
Enrolment
This is the final stage of the aspiring student journey, while also the beginning of one of the best experiences students will ever have. Further aspects of the onward student journey, such as accommodation and transportation, can be tracked via IQAP.
Set it up in your organisation
Would you like to know more about IQAP by Sofiri and how your organisation can recruit more students easier and faster?