Sofiri Expands Operations Internationally

Sofiri is pleased to announce the expansion of our business into the New Zealand market. Following this expansion will be the recruitment of Sofiri Regional Expert Managers and Education Experts in Singapore, Malaysia, Colombia, and Brazil.

Sofiri’s CEO, George Hernandez, credits the decision to the innovative and forward-thinking approach held by educational providers in New Zealand.

“The quality of education available across all levels in New Zealand is truly world-class, so it’s not surprising to see international students flocking to educational providers across the country” Mr Hernandez said.

“This, paired with leaders in the education sector who embrace innovative solutions like Sofiri, means that our launch in New Zealand will aim to recruit students, initially, from South-East Asia and South America as well as the onshore market.” 

Sofiri launched in Australia earlier this year, and offers a new approach to the international student recruitment industry by enabling experts in education to connect with prospective students directly through the purpose-built shared economy platform.

“With Sofiri, the future international student journey can be managed entirely online as students receive fully tailored guidance from enquiry through to enrolment. To bring this process fully online with sophisticated automation elements, and with the student experience at the forefront of platform design, is an unprecedented step forward for this industry” said Mr Hernandez.

With more than 250 Education Experts already registered in Australia, Sofiri anticipates similar levels of interest as it expands globally.

A supportive environment

New Zealand’s government agency for building international education, Education New Zealand (ENZ), have been key to Sofiri’s decision to expand its operations into the New Zealand market.

“ENZ is an outstanding example of a government institution taking a forward-thinking approach to strategy, within a sector that can benefit enormously from technological innovation” said Mr Hernandez. 

Revolutionising the prospective international student journey with Sofiri

Since its inception in 2016, Sofiri’s mission has been to digitise the future international student journey. Built with functions to integrate with educational institution processes, the application provides full transparency for all stakeholders at each stage of the future student lifecycle.

The main advantage of using Sofiri over traditional education agencies is its simplified stakeholder journeys. With a single user interface for future students, Education Experts, and educational institutions alike, each party is digitally connected in a single space to provide a host of benefits and real-time updates.

Sofiri’s key differentiators are:

  • Its in-language platform, that leverages geo-location functions to provide Education Expert listings which are fully personalised to the future student user
  • A business model that shares financial benefits directly with Education Experts
  • fully transparent platform and back-end system with 360-degree visibility for education providers
  • Automated elements of the future student journey, to increase efficiencies for future students, Education Experts, and educational institutions

The Road Ahead

By mid year, Sofiri will launch recruitment campaigns in Singapore, Malaysia, Colombia, and Brazil targeting prospective students to New Zealand.

“We’re talking about the beginning of a new way of working in this industry altogether” says Mr Hernandez.

Sofiri’s commitment to driving the international education sector forward through the shared economy business model afforded by modern digital technology is only matched by our commitment to ensure the personal and human touch necessary in educational guidance remains core to our business.” 

If you are passionate about international student recruitment and would like to talk with us further, please contact Sofiri here.

About George Hernandez

George Hernandez is the Founder and CEO of A technologist and  international recruitment and marketing expert with more than fifteen years of experience in the Australasian, European, and Pan-American markets, George has worked with several of the world’s leading educational institutions.


Facebook: Sofiri
LinkedIn: Sofiri
Twitter: Sofiri

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.