Sofiri selected as one of the HolonIQ Australia & New Zealand EdTech 50

Sofiri is very pleased to have been selected in October 2021 by HolonIQ, the leading market intelligence firm for their annual Australia-New Zealand EdTech 50 — a list of the top 50 most promising education technology start-ups across the region.

The HolonIQ Australia-New Zealand EdTech 50 recognises the most promising EdTech teams that are either headquartered in Australia or New Zealand, or predominately focused on this market and helps to shine a light on innovation across the market, the robustness of the ecosystem, and the collaboration between EdTech companies and education institutions.

As a member of the 2021 HolonIQ’s ANZ 50, Sofiri joins an elite group of Australian EdTech companies who collectively employ over 13,000 staff and are responsible for generating more than $2.2 billion of revenue for the region.

Sofiri was one of the start-ups chosen in the management systems category and was selected from over 600+ EdTech companies evaluated by HolonIQ. Sofiri was assessed against a variety of factors, which included the quality and uniqueness of the product itself, the expertise and diversity of the team, and the quality and relative attractiveness of the market in which it competes, amongst others.

We are honoured to be included in the prestigious HolonIQ ANZ EdTech 50”, says George Hernandez, founder, and CEO of Sofiri. “This recognition tells us we are on the right path on our mission to empower universities, colleges, destination promoters and education experts to diversify and maximise their student recruitment efforts at a lower acquisition cost than other channels allow; Sofiri achieves this by combining our expertise in marketing to generate demand, dedicated counsellors, experts and influencers providing exceptional local or online assistance, and our unique and proprietary Instant Qualified Applicant Platform (IQAP)

HolonIQ is the world’s leading impact intelligence platform. They support governments, institutions, firms, and investors, with data insights to power decisions that matter.

Its’s been a pleasure to be able to partner with HolonIQ again to help find the ANZ Top 50”, said David Linke, Managing Director of EduGrowth. “A big congratulations to the team at Sofiri! Being listed on the HolonIQ ANZ EdTech 50 is no small feat. This is truly a testament to your hard work in providing an impactful solution in the education space. Thank you for all that you do for learners and educators”.

This award comes on the heels of Sofiri making it as a finalist in the NSW Third Innovation District Challenge calling for R&D solutions that strengthen the entrepreneurship capability of the State for a post-COVID-19 economy, and Sofiri Recruit 360 being considered as a service that directly addresses the impact of COVID-19 within universities.

About Sofiri

We believe that education is the single most powerful tool to change the world, and we stand side by side with those who dare to pursue their dreams and achieve challenging goals wherever they want to. The Sofiri Recruit 360 program, the Sofiri app, our IQAP (instant qualified applicant platform) and our valuable education experts drive how we help bring to fruition education goals easier and faster than they might otherwise.

For more information visit

About George Hernandez

George is a technologist, an IEAA associate fellow, and a student recruitment and marketing professional with more than 20 years of experience in advertising, media, sales, graphic design, and digital marketing. He has worked in the education sector for over ten years in different roles, including marketing leadership positions in two Australian universities, as well as practice lead with the higher education consulting group servicing universities in three continents; most recently he joined the International Education Association of Australia (IEAA) as the convener for the marketing and recruitment network and was track chair for the marketing stream in the 2021 Australian International Education Conference (AIEC). George holds a Master of International Business and prior to working in Australia, also worked in the USA and Latin America. He is fluent in Spanish and Portuguese.

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