Ways to increase the pipeline without increasing your marketing costs

With borders still closed in most countries and engagement predominantly on-line, now is a good time to consider ways to increase the pipeline without increasing your marketing costs.

Do you have:-

  • Direct applications from markets that are best suited with education agents;
  • Incomplete direct applications;
  • Direct offers that have not yet been accepted?

Our IQAP digital technology can help you with re-engaging with these prospective students. How?  By using our white-labelled platforms our bots and configuration can re-engage these students utilising counsellors (whether they be agents; staff; student ambassadors or even Alumni);

The table below provides some information on how IQAP will enable this:-

Type Challenge IQAP Solution
Enquiries from web forms Enquiries have been received but information regarding academic history; budget to invest; English proficiency not received Student’s data is uploaded, and communications are automatically sent to prospective students providing them credentials to their mobile app account (branded by your institution) or web portal where a bot will engage in gathering the outstanding information and matching the prospective student with a counsellor (agent; staff member etc. as determined by the institution)
Incomplete Applications Student has applied and not provided all the information requested For all incomplete applications, student’s data is uploaded, and communications are automatically sent to prospective students providing them credentials to their mobile app account (branded by your institution) or web portal where a bot will engage in gathering the outstanding information and matching the prospective student with a counsellor (based on your institution’s criteria – could be an agent; staff member, student, alumni etc.) to complete the process
Direct offers not yet accepted Offers made to students but not accepted For those students with offers, their student’s data is uploaded, and communications are automatically sent to prospective students providing them credentials to their mobile app account (branded by your institution) or web portal to have a conversation with a student ambassador; or an alumnus from their course or country (determined by the institution) to provide additional information that the student may be seeking prior to accepting the offer
Direct Applications Applications received from markets where an agent is best suited for Visa risk reasons Communicate with prospective applicants, student’s data is uploaded, and communications are automatically sent with credentials to their mobile app account (branded by your institution) or web portal where a list of approved agent counsellors are available for a student to engage with and handle the application process

Please contact us today and we will discuss how IQAP will help you achieve increased conversion with your current enquiries and pipeline of applications.

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