Ever since emails became the standard for one-on-one or one-to-many internet communications, it has been decades of individuals, corporations and education providers using it to engage, communicate and also to learn about prospective students.
Although widely used, emails are probably the least useful way to understand student’s motivations and most importantly, their core values, it requires multiple back and forth, and it is asynchronous.
Better than that and not yet 100% used as a method of communication it is web forms, a technology available for decades as well that has taken time to be rolled out as the standard to receive online queries.
Over the last years, a new medium to receive student enquiries that started being used was instant messaging third-party apps; this medium is less consistent and is highly linked to established social media channels.
With these standards available, what are the ten ways that Sofiri has created to collect student’s enquiries and data via IQAP?
Every organisation using IQAP has access to a portal that works as the primary interface for students and counsellors to sign up and sign in, methods to enter the portal include email, Google, LinkedIn and Facebook. These portals are web-based and mobile responsive; their URLs can be on any subdomain, including Sofiri.
The IQAP sign up methods of Facebook, Google and LinkedIn can be taken to any website as URLS linked to a button, this means that IQAP organisations can create custom made landing pages inviting aspiring students to connect using unique URLs that can include UTM codes.
Sofiri can provide IQAP organisations with a script to embed on any website, once published, it will be a form for students to register. Webforms require a minimum number of fields and can be placed in any CMS.
Students can be registered into IQAP by uploading critical data about them, a minimum number of fields are required, this data can also be used to match students with relevant advisors, including student ambassadors or agents for instance.
FACEBOOK LEAD ADS
For sophisticated Facebook advertising users, IQAP is integrated with Facebook Messenger so leads collected directly in the platform can be registered into IQAP, a minimum number of fields are required.
ADVISORS CODE EMBED
Embed in any webpage your advisor profiles, Sofiri will provide you with a script to embed on your CMS that will help you display a list with crucial counsellors, including staff, agents, student ambassadors, etc. The list allows for filtering different types of advisors, and it uses your key brand colours.
Every single advisor connected to IQAP owns a unique URL that allows prospective students to register directly on their profile. The URL can be shortened using bit.ly for a personalised link.
IQAP organisations have the opportunity to engage with prospective students directly from their pocket-devices, IQAP is available ad individually branded mobiles apps available in Android and iOS stores, e.g., Apple, Google Play, etc., these apps allow for the student to register using Apple, Google or Facebook accounts, also email, advisors can sign in using LinkedIn or email.
Installed in over a billion phones, IQAP is also available for the student to register using Facebook Messenger, the registration uses the bot format and will ask students key questions before an account is created, it recognises existing students. The bot is powered by wit.ai to help with NLP Artificial Intelligence.
LIVE CHAT WIDGET
One of the best ways to maximise organic traffic into a website, with Sofiri you can embed on your selected webpages, a live chat widget sitting on the bottom right corner; it allows for guest users as well as Facebook users to sign up using the bot questions available.